Game of Thrones Marketing Is Out for BloodMine

On the first Friday of SXSW, a warm, sunny afternoon in Austin, I walked up to a large hangar across from a half-built luxury condo. A line snaked down the block, all hopeful visitors to one of the festival’s many “experientials.” This one was meant to gin up excitement for Game of Thrones’ final season premiere, on April 14. As a devoted watcher of the show, I couldn’t resist the invitation to the “immersive activation.” Especially because it had a novel twist that felt like catnip for the press: At the event, put on by HBO and the American Red Cross, guests could donate blood and then “walk in the steps of the characters who bled and relive their sacrifices …

American Gods‘ Biggest Battle Is Its Own Reincarnation

Early in the second season of American Gods, Laura Moon (Emily Browning) gives up and lies down among the flowers. She's chasing after her husband, Shadow (Ricky Whittle). She's also dead. (A leprechaun's lucky gold coin made its way into her corpse at the show's outset, turning her into something that's half avenging angel, half barb-tongued cadaver.) Now, Shadow is in danger and Laura's come to the literal end of the road to save him, so she goes supine. "Just another dead girl in a field," she says—and she may as well be addressing fans of the show itself. Because not so long ago, Gods was that dead girl in a field. In its first season, the show pulled off …