Are brands ruining memes?

BirdboxBrands will never be a part of internet culture and meme culture, said rapper and meme creator on Sunday at SXSW. They will always be outliers. Ka5sh spoke on a panel about brands getting in on meme culture, called “Wacko World and the Rise of Memelord Brands,” along with Amelia Hall of Snapchat/Snap Inc. and Brad Zeff of Giphy. The panel was moderated by Sarah Rabia of TBWA. A large majority of the panel was spent discussing the future of brands memeing and leveraging weird, niche internet culture for clicks and engagement. I love brands, said Zeff. Brands are part of our culture. The line between what is a brand and what is a person is also becoming blurred, he …