Oprah Winfrey and Drew Barrymore among famous names supporting eco-friendly project at Paris fashion week
The catwalk for Stella McCartneys latest collection ran through the Paris Opera on Monday morning, below a majestic canopy of chandeliers. But McCartneys focus this season is on a beautiful environment of a very different nature: the ancient and endangered Leuser ecosystem in Sumatra, Indonesia.
The designer is backing a campaign to protect the 6.5m acres of endangered rainforest, which is home to 105 mammal species including rhinos, tigers, elephants and the at-risk Sumatran orangutan, as well as to vegetation, which is an important source of oxygen.
McCartney is leveraging her star power to kickstart a campaign encouraging social media users to dedicate trees, and to donate to the nonprofit organisation Canopy.
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