Are brands ruining memes?

Over the last couple of years, weve seen brands increasingly use memes and internet slang to try to stay relevant and connect with a younger audience. Companies like Netflix write tweets in the first person, and fast-food franchises like Wendys orchestrate viral moments by communicating with other food brands. Every brand tries to stay on top of the latest memeor even push a meme that begins on its platform (like Netflixs Birdbox). But when a brand shares a meme on a social channel like Twitter or Instagram, the meme often becomes uncool or dies off.

Brands will never be a part of internet culture and meme culture, said rapper and meme creator Ka5sh on Sunday at SXSW. They will always be outliers.

*****************************************************

Recommended For You

Animaytor Diamond Personal | Ultimatum Video Creator

Animaytor Diamond Personal | Studio Quality 40 DONE-FOR-YOU Niche Templates with Image and Video, Powerpoint Style Videos, 1000 Transparent Images, 5000 Photos and Images, Customizable Video Scripts and Templates, 50 Borders, 60 Headers and Footers!

Mobiflux Pro Monthly

Mobiflux is the first ever Wordpress plugin that lets you capture and multiply your mobile traffic. It’s twin action system gives you the ultimate in traffic and lead generation no matter what you are marketing online. With Mobiflux PRO you can implement

Seeker Academy Lite

Seeker Academy Lite

*****************************************************

99 percent of the time, if a brand gets a hold of a meme, it ends it immediately, he said.

Ka5sh spoke on a panel about brands getting in on meme culture, called “Wacko World and the Rise of Memelord Brands,” along with Amelia Hall of Snapchat/Snap Inc. and Brad Zeff of Giphy. The panel was moderated by Sarah Rabia of TBWA. A large majority of the panel was spent discussing the future of brands memeing and leveraging weird, niche internet culture for clicks and engagement.

Zeff said that its inevitable that brands will continue following younger audiences on whichever social platform theyre using.

I love brands, said Zeff. Brands are part of our culture.

But the challenge, Zeff said, is for brands to not treat every interaction [online] like a transaction.

The line between what is a brand and what is a person is also becoming blurred, he added. And its often difficult to find out what is and isnt branded content.

When a brand tries to attach itself to an identify and try to come off as woke, it doesnt ring true or feel organic, Zeff said.

But the upside of brands sharing memes is that it normalizes being weird on the internet, said Amelia Hall.

*****************************************************

Recommended For You

VideoWhizz Enterprise

A Revolutionary Video Personalization, Customization, Notification, and Monetization Technology that Drives Maximum Engagement, Conversions, Opt-Ins, and Sales.

MailEngine Elite Monthly

Powerful email marketing system that improves your inboxing and increases your returns from email marketing

MaticPress Enterprise

The ultimate edition of MaticPress for power-users.

*****************************************************

The more media weight [brands] put behind [a meme], the more it allows people to be themselves and feel OK with their weirdness, she said. Brands do play a big part in normalizing culture.

Weird culture has always existed, but the difference now is that people are being upfront with their weirdness, said Hall. People were just closeted weird before—when it wasnt acceptable to talk about your love of My Little Pony and be a programmer dude.

So what does the future look like for brands and weird internet culture? The panelists all thought that brands will clearly try to get inside more niche spaces online. We cant stop it; all we can do it learn to co-exist. Be prepared for some truly strange pairings.

McDonalds is probably going to get into K-pop, said Ka5sh. Things that shouldnt mix together are going to start happening.

Original Article : HERE ; This post was curated & posted using : RealSpecific

This post was curated & Posted using : RealSpecific

Thank you for taking the time to read our article.
**********************************************************

Interested in building a blog or auto-blog like this one ? Or just want to order one ?  Join our "Blogging Tips Tricks and Resources Skype" Group and let's chat about it. 

Join "Blogging Tips Tricks and Resources Skype" HERE

Interested in Starting your own Roku TV Channel ? Or interested in learning how to build one ? Join our "Roku TV Channel Development" Skype Group and let's chat about it. 

Join "Roku TV Channel Development" HERE

**********************************************************

If you enjoyed our content, we'd really appreciate some "love" with a share or two.

And ... Don't forget to have fun!

 
 

Recommended

DFY Hero

100+ Done For You Battle-Tested And Proven-To-Convert Stunning Websites, Sales Pages,Squeeze Pages, Ecom Stores And Blogs

Store Buildr - Dynamite Digital Software Store

The Ultimate ‘Done For You’ Niche Website Store!

xPressFunnels PLATINUM PRO

Automated eCom Product Funnels In Less Than 60 Seconds!

Leave a Reply